Internet Explorer 6 Countdown Website

Challenge

Implement in Latin America a website encouraging users to upgrade to latest browser versions of Internet Explorer.

Solution

Regional implementation of website www.ie6countdownlatam.com. Localization includes content and programming adaptation. The website explains the importance of updating Internet Explorer to latest versions of the browser, also promoting the campaign through banners shown on visitors’ sites and viralization through social networks.

The project was supported by a global campaign and followed IE’s standards.

Results

Results not yet measured.